ABOUT

This is an exciting time for our Co. We’re building on our heritage to move the company forward, to be as innovative and relevant to today’s consumers — and tomorrow’s generations.

Now the question is. When did you first discover blue jeans? Millions of people around the world have grown up with blue jeans. We all have. And it’s we feel privilege to lead this company as we strive to engage consumers with new and familiar products, all while minimizing our impact on the planet.

Our goal is to become one of the world’s most sustainable apparel company by transforming the way we do business ouround the world. Water is critical to our business, the planet and people around the globe. We know that water is the most precious resource we have, and that our planet’s usable water is becoming increasingly scarce. Today, one in ten people in the world do not have access to clean water and one in every three people do not have access to a proper toilet. As a society, we’re continuing to draw from the planet’s limited groundwater supply at record rates – faster than it can be replenished. Apparel production depends heavily on water availability—from growing cotton to manufacturing to consumer care at home.

For decades we have worked to reduce our water impact, change how the industry uses and thinks about water and educate consumers about the important role they play.

But we recognize that it is not enough for us to be good stewards of Earth’s most precious resource. It is our responsibility as a leading apparel company to be a catalyst for change – within and beyond our industry. We’re committed more than ever to reducing water use and ensuring that the water we do use is returned to the environment even cleaner than we found it. Cotton is grown in some of the most arid regions in the world. This is why we’re also looking beyond the factory walls to address the issues facing our world’s most strained water basins. We’re proud to be working to assess our supply chain operations and identify hot-spot locations facing water pollution, scarcity and ecosystem damage. Based on these findings, we plan to raise awareness and implement solutions to reduce the water impact of apparel factories located in the water basins of some of the most high-risk areas.